Businesses & Work Life
Commerce
in the North Cypress Street area helped define the community as well as
providing employment and services to the residents. Grocery stores, pool
halls, barbershops, restaurants, and automobile shops filled the area,
along with street peddlers. Anaconda Wire and Cable Company, Western
Cordage, and the packing houses, especially the Santiago Orange Growers
Association (later Villa Park Orchards Association), were important
sources of revenue to the residents. The economy in the barrio revolved
around the citrus industry.
Men worked in groves as pickers; women worked in the packing
houses as graders and packers. Some of the local businesses were the
Filiberto Paredes Market, the Simon Luna Grocery, the Cayatano
“Pete” Cruz Grocery, Cruz’s Pool Hall, and the Colin Tortilleria.
This page displays a sample of the
photographs collected during the Shades of Orange project. The
entire collection is available from Orange Public Library's Local
History photo database: http://localhistory.cityoforange.org/,
use the search phrase Shades of Orange to view the entire
collection. Add an additional search word (like a name) in the
second search box to narrow the search.
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Markets
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Marty Colin, age five years, and his
sister Irene Colin, age eleven years, North Cypress Street, Orange,
California, July, 1960. The street in the background is West Walnut
Avenue. To the left of the children is Azteca Tortilleria and
residence of the Colin family at 473 North Cypress Street, Orange,
California. The factory warehouse in the background still stands to
this day; it was formerly a bracero camp during World War II. Marty
is playing bongos, and Irene has a Pekinese puppy. The automobiles
are a 1955 Mercury and a 1951 Mercury.
Donated
by Colin Family,
File Number S202, Barcode 10586692 |
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Sunday morning, in back of the Luna
Market, at the corner of North Cypress Street and West Sycamore
Avenue, Orange, California, ca. 1970. The Santiago Orange Growers
Association Ice House is in the background.
Donated
by Emigdio Vasquez, File Number S279, Barcode 10586865 |
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Petra Colin, twenty two years of age,
eating a piece of fruit in front of the entrance to the Azteca
Tortilleria, a family-run business and grocery store, 473 ½ North
Cypress Street, Orange, California, 1954.
"Felipe Colin and
his wife Augustina operated the tortilla store at 436 ½ North
Cypress until 1947, when they purchased an old pool hall and house
across the street, and converted the hall into the tortilla store
located at 473 ½ N. Cypress Street. Mom and Dad operated the
tortilla business and raised a family with all brothers and sisters
helping out in every part of the tortilla operation from counting,
wrapping, selling and delivering tortillas to some of the small
Mexican stores in the area. The store also sold bread, milk, candy,
ice cream, soda, snow cones, cheese, bologna, butter, Mexican
pastry, even washboards and basins, and soap. Menudo, tamales, lambs
heads were cooked and sold on Saturdays and Sundays. In 1963, most
of the family decided to close the tortilla business forever."
--Colin family.
Donated
by Colin Family, File Number S208, Barcode 10586698 |
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The Cruz
Market, located at 440 North Cypress Street, Orange, California, ca.
1970. Looking north down North Cypress Street; the market is on the
west side of the street.
Donated
by Emigdio Vasquez, File number S035,
Barcode 10586582 |
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Jose Santos (sitting) and unidentified man
(standing) are on the front porch of the Cruz Market at 440 North
Cypress Street in Orange, California, 1967. They are watching the
activity at the Jamaica Festival held on North Cypress Street. View
of the market shows its north side.
Donated
by Jose A. Santos, File Number S314, Barcode 10586819 |
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Alfred
Poblano, standing in the front yard of La Casita Restaurant, 129
North Cypress Street, Orange, California, ca. 1948. Note
"Spanish Dishes" on post sign. At that time they were not
allowed to put the word "Mexican" in their advertising.
Donated by Leo M. and Helen Poblano
Castro, File Number S006, Barcode 10586664 |
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Lily Garcia and her cousin, Manuel
Rodriguez, on their way to work. Photograph was taken in front of
Azteca Tortilleria, 473 North Cypress Street, Orange, California,
1955. Lily and Manuel are walking to the Rogers and Jordan Plastic
Company for the swing shift. Hula-hoops and hoses were made at this
Company.
Donated
by Colin Family, File Number S214, Barcode 10586704 |
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Anaconda Wire
& Cable
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Visiting Company officials on tour at
Anaconda Wire & Cable Company, Orange, California, ca. 1953. At
the warming mills and rubber míxing machine, the two operators are
left to right, Daniel Demara and Chelo Ledesma. Tour group, left to
right, in line: Ross Bryant, unknown, unknown, unknown, John
Pamperin (Superintendent), Ernie Bowen, Jim Gubbins. On platform,
left to right: Unknown, Ralph Linnert, Ed Gould, unknown. On back:
"ORACAM - 141 North Glassell Street, Orange, California - Phone
OR221 - Job No. A53445 - Catalogue No.445."
Donated
by Ralph and Alice Linnert,
File Number S263, Barcode 10586727 |
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Storage yard at Anaconda Wire & Cable
Company, Orange, California, with snow and wooden cable reels,
January 1949. Snow is
an uncommon event for Orange. The photograph was taken by Ralph
Linnert, Anaconda plant engineer.
Donated
by Ralph and Alice Linnert, File Number S251, Barcode 10586719 |
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Employees
on a lunch break outside the Anaconda Wire and Cable Company
building, on North Cypress Street, between West Palm Avenue and West
Maple Avenue, Orange, California. 1952. Looking South.
Donated
by Leo M. and Helen Poblano Castro, File Number S008, Barcode 10586662 |
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Fifteen Years of Service Award Dinner for
the employees of the Anaconda Wire and Cable Company of Orange,
California in 1958. Photograph taken at the Knott's Berry Farm
restaurant in Buena Park, California. Standing, third from left,
Cielo Ledesma; sitting, first from left, Boyd Braker; third from
left, Carmen Garcia; fourth from left, Irene ?; and fifth from the
left is Rafaela Nava Garcia. On the wall behind the group is a
hanging with the Anaconda arrowhead logo and "Fifteenth Service
Award Dinner - Welcome Oldtimers - Anaconda Wire & Cable
[remainder obscured]"
Donated
by Rafaela Nava
Garcia, File Number S233, Barcode 10586743 |
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Western Cordage
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Great Western Cordage, Inc. employee
identification card for Jesus DeLeon, Orange, California, 1943.
He is wearing his company number in the photograph. Great
Western Cordage was located on West Palm Avenue.
Donated by Lorraine Limon, File number S081, Barcode 10599346 |
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Epifania Balderrama Peralta standing in
front yard of house located at 385 North Cypress Street, Orange,
California, 1946. Epifania is wearing a hat which was part of a
uniform worn by women at Western Cordage, West Palm Avenue, Orange,
California. "Mom
was lucky she got a job because she couldn't read or write" -
Lily Hererra.
Donated
by Lily Herrera, File Number S346, Barcode 10586811 |
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Packing House
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Santiago Orange Growers Association
employees inside the Santiago Orange Growers Association packing
house, 326 North Cypress Street, Orange, California, 1948. Left to right: Liche, Ruth Garcia, Carol Garcia, Goya Garcia,
Helen Poblano, Jennie Ramirez, and Esther Poblano.
Donated
by Leo M. and Helen Poblano Castro, File Number S025, Barcode 10599323 |
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Orange packers, filling crates of Rooster
Brand oranges, at the Santiago Orange Growers Association packing
house, North Cypress Street, Orange, California, 1948. Front to back
are: Esther Luna Poblano, Jenny Ramirez, Connie Alonzo, Beatrice
Vasquez, Liz Vasquez and an unknown woman.
Donated
by Emigdio Vasquez, File Number S280, Barcode 10586778 |
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Employees of Santiago Orange Growers Association, inside
the packing house on North Cypress in Orange, California, 1948.
Left to right are packers and graders: Helen Poblano, Erlino
___, Ysidra Martinez, Lola Barrera (Fred Barrera's mother), Sara
Martinez and [unidentified person].
Donated by Leo M. and Helen Poblano
Castro, File Number S023, Barcode 10586674 |
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Employees in the packing house of Santiago
Orange Growers Association, which was located in the 300 Block of North
Cypress Street, Orange, California, 1958. Packers, from front to back:
unknown, Alejandra Guzman DeLeon, Sara Martinez, Emma Cornejo, and Helen
Poblano Castro.
Donated by Lorraine Limon,
File number S077, Barcode 10599344 |
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Women
packers inside the Santiago Orange Growers Association plant on North Cypress
Street in Orange, California, ca. 1955. They are standing beside crates with
"Dream Flower" brand labels on the ends. Left to right: Felicitas Guzman, Mary Beltran Gonzalez, Lucy
Aguirre Beltran, and an unidentified woman.
Donated
by Martha Beltran, File Number S129, Barcode 10599387 |
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Women packers at the Santiago Orange
Growers Association, North Cypress Street, Orange, California, ca. 1945. They
are filling crates with "Rooster Brand" labels on the ends. Left to
right: Unknown, Lucy Aguirre
Beltran, Liz Vasquez. Others in the photo are unknown.
Donated
by Martha Beltran, File Number S128, Barcode 10599385 |
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Johnny
Pacino, a truck driver for Santiago Orange Growers Association, visiting after
work with his friend Guadalupe San Ramon, outside the Santiago Orange Growers
Association garage on North Cypress in Orange, California, 1940.
Donated by Raymond Figueroa,
File number S073, Barcode 10599334 |
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Loading ice into the railroad cars at
Santiago Orange Growers Association, on North Cypress Street, Orange,
California, ca. 1950. Left to right: "Guero" (nickname, real name
not known), Augustin Camarena, Jesus Castillo and Ruben Peralta, and an
unknown person. The men are about thirty feet above the ground.
Donated by Agapito Morales, File Number S115, Barcode 10599375 |
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Citrus Picking
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Orange grove workers, at the back of a
truck in a local orange grove, Orange, California, 1950. Left to right: In
back, Denny Martinez, leaning against truck and Ismael Resendez, on ladder. In
front, Leonard Santoman and Johnny Salcido.
Donated
by Agapito Morales, File Number S117, Barcode 10599374 |
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A crew of orange pickers, arriving to work
at a grove in Orange, California or surrounding area, early in the morning,
ca. 1942. They are unloading the ladders. The exact location is unknown, but “they are probably
Santiago Orange Grower Association employees.”
Donated
by Emigdio Vasquez, File Number S282, Barcode 10586779 |
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Ruben Peralta, sitting in the back of a
truck in a local orange grove in Orange, California, ca. 1947.
Donated
by Agapito Morales, File Number S120, Barcode 10599378 |
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Joe Beltran's truck, loaded with Santiago
Orange Grower's Association citrus crates in an orange grove in Orange,
California, ca. 1945. Joe was an orange hauler, and they used their own trucks
at that time.
Donated
by Martha Beltran, File Number S332, Barcode 10586797 |
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Consolidated Orange Growers Association
employees with company truck, Orange, California, ca. 1935. Pedro Garcia,
father of donor, is present but unidentified.
Donated
by Sally Garcia Holguin, File Number S309, Barcode 10586785 |
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Harvey (Javier) and Everett Vasquez,
picking oranges in a grove, Orange, California, ca. 1940.
Young boys usually picked the oranges at the bottom of the trees.
They worked during the summers from about 6:00 a.m. to 4:00 p.m.
The crates they are loading have "S.O.G.A." stenciled on the
end [Santiago Orange Growers Association].
Donated
by Emigdio Vasquez, File Number S284, Barcode 10586748
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Javier (Harvey) Vasquez, Everett Vasquez,
Santiago Vasquez, and Matt Vasquez in a local orange grove in Orange,
California, ca. 1940. Javier, Everett and Santiago were brothers. Matt is a
cousin. The boys were picking oranges to buy shoes and clothes to go to
school.
Donated
by Emigdio Vasquez, File Number S283, Barcode 10586741 |
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