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Businesses & Work Life

Commerce in the North Cypress Street area helped define the community as well as providing employment and services to the residents. Grocery stores, pool halls, barbershops, restaurants, and automobile shops filled the area, along with street peddlers. Anaconda Wire and Cable Company, Western Cordage, and the packing houses, especially the Santiago Orange Growers Association (later Villa Park Orchards Association), were important sources of revenue to the residents. The economy in the barrio revolved around the citrus industry.  Men worked in groves as pickers; women worked in the packing houses as graders and packers. Some of the local businesses were the Filiberto Paredes Market, the Simon Luna Grocery, the Cayatano “Pete” Cruz Grocery, Cruz’s Pool Hall, and the Colin Tortilleria.

This page displays a sample of the photographs collected during the Shades of Orange project.  The entire collection is available from Orange Public Library's Local History photo database:  http://localhistory.cityoforange.org/, use the search phrase Shades of Orange to view the entire collection.  Add an additional search word (like a name) in the second search box to narrow the search.

Markets

Marty Colin, age five years, and his sister Irene Colin, age eleven years, North Cypress Street, Orange, California, July, 1960. The street in the background is West Walnut Avenue. To the left of the children is Azteca Tortilleria and residence of the Colin family at 473 North Cypress Street, Orange, California. The factory warehouse in the background still stands to this day; it was formerly a bracero camp during World War II. Marty is playing bongos, and Irene has a Pekinese puppy. The automobiles are a 1955 Mercury and a 1951 Mercury.

Donated by Colin FamilyFile Number S202,  Barcode 10586692

Sunday morning, in back of the Luna Market, at the corner of North Cypress Street and West Sycamore Avenue, Orange, California, ca. 1970. The Santiago Orange Growers Association Ice House is in the background.

Donated by Emigdio Vasquez,  File Number S279,  Barcode 10586865

Petra Colin, twenty two years of age, eating a piece of fruit in front of the entrance to the Azteca Tortilleria, a family-run business and grocery store, 473 ½ North Cypress Street, Orange, California, 1954.

"Felipe Colin and his wife Augustina operated the tortilla store at 436 ½ North Cypress until 1947, when they purchased an old pool hall and house across the street, and converted the hall into the tortilla store located at 473 ½ N. Cypress Street. Mom and Dad operated the tortilla business and raised a family with all brothers and sisters helping out in every part of the tortilla operation from counting, wrapping, selling and delivering tortillas to some of the small Mexican stores in the area. The store also sold bread, milk, candy, ice cream, soda, snow cones, cheese, bologna, butter, Mexican pastry, even washboards and basins, and soap. Menudo, tamales, lambs heads were cooked and sold on Saturdays and Sundays. In 1963, most of the family decided to close the tortilla business forever." --Colin family.

Donated by Colin Family,  File Number S208,  Barcode 10586698

The Cruz Market, located at 440 North Cypress Street, Orange, California, ca. 1970. Looking north down North Cypress Street; the market is on the west side of the street.

Donated by Emigdio Vasquez,  File number S035,  Barcode 10586582

Jose Santos (sitting) and unidentified man (standing) are on the front porch of the Cruz Market at 440 North Cypress Street in Orange, California, 1967. They are watching the activity at the Jamaica Festival held on North Cypress Street. View of the market shows its north side.

Donated by Jose A. Santos,  File Number S314,  Barcode 10586819

Alfred Poblano, standing in the front yard of La Casita Restaurant, 129 North Cypress Street, Orange, California, ca. 1948. Note "Spanish Dishes" on post sign. At that time they were not allowed to put the word "Mexican" in their advertising.

Donated by Leo M. and Helen Poblano Castro,  File Number S006,  Barcode 10586664

Lily Garcia and her cousin, Manuel Rodriguez, on their way to work. Photograph was taken in front of Azteca Tortilleria, 473 North Cypress Street, Orange, California, 1955. Lily and Manuel are walking to the Rogers and Jordan Plastic Company for the swing shift. Hula-hoops and hoses were made at this Company.

Donated by Colin Family,  File Number S214,  Barcode 10586704

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Anaconda Wire & Cable

Visiting Company officials on tour at Anaconda Wire & Cable Company, Orange, California, ca. 1953. At the warming mills and rubber míxing machine, the two operators are left to right, Daniel Demara and Chelo Ledesma. Tour group, left to right, in line: Ross Bryant, unknown, unknown, unknown, John Pamperin (Superintendent), Ernie Bowen, Jim Gubbins. On platform, left to right: Unknown, Ralph Linnert, Ed Gould, unknown. On back: "ORACAM - 141 North Glassell Street, Orange, California - Phone OR221 - Job No. A53445 - Catalogue No.445."

Donated by Ralph and Alice Linnert,  File Number S263,  Barcode 10586727

Storage yard at Anaconda Wire & Cable Company, Orange, California, with snow and wooden cable reels, January 1949.  Snow is an uncommon event for Orange. The photograph was taken by Ralph Linnert, Anaconda plant engineer.

Donated by Ralph and Alice Linnert,  File Number S251,  Barcode 10586719

Employees on a lunch break outside the Anaconda Wire and Cable Company building, on North Cypress Street, between West Palm Avenue and West Maple Avenue, Orange, California. 1952. Looking South.

Donated by Leo M. and Helen Poblano Castro,  File Number S008,  Barcode 10586662

Fifteen Years of Service Award Dinner for the employees of the Anaconda Wire and Cable Company of Orange, California in 1958. Photograph taken at the Knott's Berry Farm restaurant in Buena Park, California. Standing, third from left, Cielo Ledesma; sitting, first from left, Boyd Braker; third from left, Carmen Garcia; fourth from left, Irene ?; and fifth from the left is Rafaela Nava Garcia. On the wall behind the group is a hanging with the Anaconda arrowhead logo and "Fifteenth Service Award Dinner - Welcome Oldtimers - Anaconda Wire & Cable [remainder obscured]"

Donated by Rafaela Nava Garcia,  File Number S233,  Barcode 10586743

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Western Cordage

Great Western Cordage, Inc. employee identification card for Jesus DeLeon, Orange, California, 1943.  He is wearing his company number in the photograph. Great Western Cordage was located on West Palm Avenue.

Donated by Lorraine LimonFile number S081,  Barcode 10599346

Epifania Balderrama Peralta standing in front yard of house located at 385 North Cypress Street, Orange, California, 1946. Epifania is wearing a hat which was part of a uniform worn by women at Western Cordage, West Palm Avenue, Orange, California.  "Mom was lucky she got a job because she couldn't read or write" - Lily Hererra.

Donated by Lily Herrera,  File Number S346,  Barcode 10586811

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Packing House

Santiago Orange Growers Association employees inside the Santiago Orange Growers Association packing house, 326 North Cypress Street, Orange, California, 1948.  Left to right: Liche, Ruth Garcia, Carol Garcia, Goya Garcia, Helen Poblano, Jennie Ramirez, and Esther Poblano.

Donated by Leo M. and Helen Poblano Castro,  File Number S025,  Barcode 10599323

Orange packers, filling crates of Rooster Brand oranges, at the Santiago Orange Growers Association packing house, North Cypress Street, Orange, California, 1948. Front to back are: Esther Luna Poblano, Jenny Ramirez, Connie Alonzo, Beatrice Vasquez, Liz Vasquez and an unknown woman.

Donated by Emigdio Vasquez,  File Number S280,  Barcode 10586778

Employees of Santiago Orange Growers Association, inside the packing house on North Cypress in Orange, California, 1948.  Left to right are packers and graders: Helen Poblano, Erlino ___, Ysidra Martinez, Lola Barrera (Fred Barrera's mother), Sara Martinez and [unidentified person].

Donated by Leo M. and Helen Poblano Castro,  File Number S023,  Barcode 10586674

Employees in the packing house of Santiago Orange Growers Association, which was located in the 300 Block of North Cypress Street, Orange, California, 1958. Packers, from front to back: unknown, Alejandra Guzman DeLeon, Sara Martinez, Emma Cornejo, and Helen Poblano Castro.

Donated by Lorraine Limon,  File number S077,  Barcode 10599344

Women packers inside the Santiago Orange Growers Association plant on North Cypress Street in Orange, California, ca. 1955. They are standing beside crates with "Dream Flower" brand labels on the ends.  Left to right: Felicitas Guzman, Mary Beltran Gonzalez, Lucy Aguirre Beltran, and an unidentified woman.

Donated by Martha Beltran,  File Number S129,  Barcode 10599387

Women packers at the Santiago Orange Growers Association, North Cypress Street, Orange, California, ca. 1945. They are filling crates with "Rooster Brand" labels on the ends. Left to right:  Unknown, Lucy Aguirre Beltran, Liz Vasquez. Others in the photo are unknown.

Donated by Martha Beltran,  File Number S128,  Barcode 10599385

Johnny Pacino, a truck driver for Santiago Orange Growers Association, visiting after work with his friend Guadalupe San Ramon, outside the Santiago Orange Growers Association garage on North Cypress in Orange, California, 1940.

Donated by Raymond Figueroa,  File number S073,  Barcode 10599334

Loading ice into the railroad cars at Santiago Orange Growers Association, on North Cypress Street, Orange, California, ca. 1950. Left to right: "Guero" (nickname, real name not known), Augustin Camarena, Jesus Castillo and Ruben Peralta, and an unknown person. The men are about thirty feet above the ground.

Donated by Agapito Morales,  File Number S115,  Barcode 10599375

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Citrus Picking

Orange grove workers, at the back of a truck in a local orange grove, Orange, California, 1950. Left to right: In back, Denny Martinez, leaning against truck and Ismael Resendez, on ladder. In front, Leonard Santoman and Johnny Salcido.

Donated by Agapito Morales,  File Number S117,  Barcode 10599374

A crew of orange pickers, arriving to work at a grove in Orange, California or surrounding area, early in the morning, ca. 1942. They are unloading the ladders.  The exact location is unknown, but “they are probably Santiago Orange Grower Association employees.

Donated by Emigdio Vasquez,  File Number S282,  Barcode 10586779

Ruben Peralta, sitting in the back of a truck in a local orange grove in Orange, California, ca. 1947.

Donated by Agapito Morales,  File Number S120,  Barcode 10599378

Joe Beltran's truck, loaded with Santiago Orange Grower's Association citrus crates in an orange grove in Orange, California, ca. 1945. Joe was an orange hauler, and they used their own trucks at that time.

Donated by Martha Beltran,  File Number S332,  Barcode 10586797

Consolidated Orange Growers Association employees with company truck, Orange, California, ca. 1935. Pedro Garcia, father of donor, is present but unidentified.

Donated by Sally Garcia Holguin,  File Number S309,  Barcode 10586785

Harvey (Javier) and Everett Vasquez, picking oranges in a grove, Orange, California, ca. 1940.  Young boys usually picked the oranges at the bottom of the trees.  They worked during the summers from about 6:00 a.m. to 4:00 p.m.  The crates they are loading have "S.O.G.A." stenciled on the end [Santiago Orange Growers Association].

Donated by Emigdio Vasquez,  File Number S284,  Barcode 10586748

Javier (Harvey) Vasquez, Everett Vasquez, Santiago Vasquez, and Matt Vasquez in a local orange grove in Orange, California, ca. 1940. Javier, Everett and Santiago were brothers. Matt is a cousin. The boys were picking oranges to buy shoes and clothes to go to school.

Donated by Emigdio Vasquez,  File Number S283,  Barcode 10586741

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